Have you been noticing recipe videos? They seem to be popping up everywhere, as either a replacement of or supplement to print recipes.
Many of them are beautiful, with soft, natural light. Slow movement of the hands. No narration. Romantic type. Dreamy music.
I find them visually appealing but also a bit empty. Where are people's faces? Where is the grit, the flame, the drama? Where are the stories? Why does everything look like a slightly creepy dream? Does this have a point?
Or better yet, videos by bloggers with a face and wit, words included.
Or skip blogs altogether and return to your straightforward cooking video. Here's my friend Vijay, founder and CEO of MyReci. He's making bruschetta.
What do you think?